Choosing the Perfect Formal Wear Gown


Top 5 Jr. Pre Teen at NAM Iowa 2016

Question: Moms and contestants are wondering...why is my formal wear score so low?  Or why didn't I make top 10?

Possible answer: You choose a gown based only on what your preference is or how it looks on the model.



Fact:  It’s simpler to change your walk and posture than to change your gown that you’ve already purchased.


Your daughter can have an amazingly perfect walk in the gown, but if her gown doesn't fit the pageant system’s image and brand, she's less likely to score high in formal wear. She's less likely to end up as a semifinalist. She's less likely to be crowned.



Note: Not only does the contestant have to LOVE the gown, the gown has to look good on the contestant AND match the pageant system's image.

2015 NAM National Queens

Tips:  Purchase a gown 3-6 months in advance from your pageant, allows for alterations and getting used to walking in it, along with the shoes. If there is any question on size, always err on the larger size. You can always take a gown in, but you'll rarely be able to let out a gown. (Girls 12 and under can have frequent growth spurts so you don't want to buy a gown too early or she may grow out of it before the pageant)


Before purchasing a gown take yourself (or your daughter) through this three step process:


  1. Does she love the gown?
  2. Does the gown look great on the her?  Consider the cut, design and color of the gown.  It should compliment the contestant’s height, body shape, skin tone, and be age appropriate.
  1. More importantly, does this gown seem to match the image and goals of the pageant system in which you are competing?  This is especially important when you reach the national level of competition rather than the local or state level.

Have fun shopping but also remember these tips on your journey to choosing that perfect gown.

Envision your reign.

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